Random House Children’s Books is the new adept publishing licensee for The Cuphead Show! from Netflix Animation, through a accord with Cuphead licensing abettor King Features. The TV alternation debuted in February 2018 and is based on Studio MDHR’s video bold Cuphead, which has awash added than eight actor units back its admission in 2017. The property, starring the characters Cuphead and Mugman, appearance a awakening 1930s art style.
The akin of storytelling in the aboriginal video game, broadcast aloft in the TV show, was a draw for Random House. “Unlike some video bold properties, the aboriginal bold has a affluent adventure and tapestry, and lots of characters, and it translates actual able-bodied to TV,” said Dennis Shealy, beat director, accountant publishing. “The appearance is a accustomed springboard to aggrandize on a anecdotal that’s already there in the game, and the aforementioned applies to books.”
The look-and-feel of the acreage is additionally altered in today’s marketplace, with a hand-drawn appearance aggressive by 1930s animation. “The appearance draws action from those aboriginal Jazz-Age cartoons,” Shealy said. “It’s actual kinetic, and it’s funny.”
The publishing affairs starts this May with two offerings: a Screen Comix book alleged Handle with Care, and a Akin 3 Step into Reading appellation alleged Welcome to the Inkwell Isles. Another Screen Comix appellation will chase in abatement 2022, and an 8×8 and a Little Golden Book in bounce 2023. The awakening art appearance lends itself abnormally able-bodied to the latter, Shealy said. “It looks like it’s been a Golden Book for 40 years.” Future formats will accommodate older-skewing appearance and action titles and aerial formats above 8x8s. Best titles will be episode-based at first, but will eventually aggrandize into aboriginal content.
The acreage has been accretion its attendance in accountant articles as well, including both video game- and TV-based merchandise. Some of its ally accommodate iam8bit for t-shirts, socks, pins, and a limited-edition poster; Mad Engine for activewear, dresses, loungewear, and jackets; Jade City Foods for ability hot sauces and coffees; Displate for metal art posters; Toynk for puzzles and novelties; Funko for collectible figures, apparel, and accessories; Scotty Gear Retail Co. for hats, stickers, and keychains; and Youtooz for collectible figures. A additional video game, The Delicious Last Course, will absolution on June 30.
In accession to Random House’s TV tie-ins, video game-based Cuphead publishing ally accommodate Dark Horse for comics, clear novels, and art books; Little, Brown Books for Young Readers for middle-grade book novels; and Running Press for a mini kit due in summer 2022.
While best of Random House’s TV-based Cuphead titles are geared against six- to 11-year-olds, there is acceptable to be spillover into adolescent and earlier readers as well, Shealy believes. “It’s aloof actual different,” he said. “It’s not like annihilation abroad activity on appropriate now. Anyone who appreciates that era of cartoons or is a beneficiary will adulation it.”
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