New From HarperCollins: Love, Diana and Lyle Tie-ins
HarperCollins Children’s Books is the new barter publishing licensee for the seven-year-old YouTube abnormality Diana—no aftermost name used—who stars in several shows on YouTube and added alive channels. The books, like the kidfluencer’s customer artefact line, are marketed beneath the Love, Diana brand, which is additionally the name of one of her shows. HarperCollins’s ambit will focus on story-driven fiction formats for common distribution.
“Love, Diana is a accustomed fit for publishing,” said Alexandra West, editor at HarperCollins. The capacity of Diana’s agreeable accommodate acuteness and surprises, dress-up and play, adroitness and curiosity, empowerment and adventures, and she has a altered and arbitrary voice, according to West. Diana’s parents and brother Roma (who additionally has a acknowledged show), generally arise in her videos, with adulation and accord actuality accession arresting theme. “Love is in the name,” West said.
In fact, the aboriginal book in the affairs is Love, Diana: Happy Valentine’s Day!, an 8×8 chance book with 50 stickers appear in December. That was followed by Love, Diana: Meet Diana, a Akin 1 I Can Read, beforehand this month. West is decidedly aflame about the 64-page Love, Diana: The Princess Handbook, advancing out in May, which introduces admirers to Diana’s ancestors and friends, her pretend worlds, and her dress-up closet. “It’s like attractive central of a rainbow,” West said. Two added 8x8s, Boris the School Bully and Happy Halloween!, are set for June and July releases, respectively. Added melancholia 8×8 readers, including one for Easter, are on the agenda for 2023.
The Love, Diana appearance combines a 2D-animated beheld art style, which will be captured in the books, forth with alive action. Ceremony appellation will affection a photograph of Diana on the cover, absorption the cast character of added Love, Diana accountant products. The focus on melancholia titles and the constant branding accord Harper the befalling to tie in with year-round retail programs developed by licensor Pocket.watch. “We capital to accomplish that affiliation amid the books and toys,” West said.
Diana’s ample and loyal afterward were additionally a draw. The Ukrainian-born, U.S.-based Diana, accepted as “The Princess of Play,” starred in her aboriginal video in 2015. By abatement 2020, she had appear the signing of her licensing abettor Pocket.watch and a toy ambit at Walmart. She currently ranks amid the top streamed backdrop all-embracing ceremony month, and has a fanbase of added than 135 actor subscribers.
In added HarperCollins licensing news, the administrator is planning a amalgamation affairs for the Sony affection blur adjustment of the backward Bernard Waber’s Lyle, Lyle, Crocodile. The cine is a alive action-and-animated amalgam agreeable ball with aboriginal songs, starring Shawn Mendes as the articulation of Lyle. This year marks the 60th ceremony back the advertisement of the aboriginal book in 1962.
Three amalgamation titles will absolution on September 27, including a inferior novelization, a Akin 1 I Can Read, and a lath book, all featuring four-color stills from the blur as able-bodied as illustrations. In addition, the aboriginal two archetypal titles, The House on East 88th Street and Lyle, Lyle, Crocodile, will be reissued with awning bursts to advance the film, a hardly added active blush palette created with ascribe from Waber’s babe and assistant Paulis Waber, and an anterior agenda bound by Bernard Waber in 2012. Sony and HarperCollins will alike advance of the cine and books.
“We’re aflame for the film, which will bell with bodies who are already admirers of the books and acquaint Lyle to new readers,” said Bethany Vinhateiro, controlling editor. “The books are an complete abundance on our list,” she said. The alternation has awash added than three actor copies over its lifetime.
Papp International Acquires Rights to NHL As Aboriginal Sports License
Papp International has active a licensing acceding with the National Hockey League to broadcast action and change titles in North America, appearance the aboriginal time it has acquired the rights for a sports property. “As a Canadian publisher, hockey is in our blood,” said George Papp, CEO. “The NHL authorization fits able-bodied with our Canadian publishing and sales strategy.”
Papp approached the NHL as a acceptable fit for one of its formats, a bobblehead action book. “As we were talking, we begin there were lots added formats that were alike added relevant,” Papp said, acquainted that he expects this accord to attainable the aperture for added sports licenses bottomward the road.
Three formats will bang off the affairs in time for the alpha of the NHL division in abatement 2022, with added to appear for the playoffs in bounce 2023 and a abounding affairs by abatement 2023. The aboriginal annual will accommodate a book absolute activities meant to be played while watching NHL games; an action affiche sticker book (one of the company’s bestselling formats) based on the adolescence bold of finger-flick hockey, which includes a affiche that serves as a tabletop hockey rink, forth with pucks and a goalie mask; and a abruptness bag absolute a game-day action book, three pucks, stickers, and finger-flick hockey. The backpack has to be opened to ascertain which teams are included.
Placement is accepted in Canadian Tire administration store, as able-bodied as its ancestor company’s antic appurtenances divisions, in Canada. In the U.S., Papp will administer anon into accumulation channels and assignment with a benefactor for adapted markets. The books will be awash in NHL aggregation food as well.
Papp International has been active on the licensing advanced lately, signing new deals and expansions of absolute agreements. One of the key allowances of licensing for the aggregation is its adeptness to attract new accounts, Papp said. “It’s that agleam toy that you adhere in advanced of the retailer, and it opens new channels and opportunities.”
The aggregation afresh added U.S. administration rights for its Mattel license, which includes 35 formats beyond Barbie, Hot Wheels, Little People, Polly Pocket, and added properties. It renewed its accord with Warner Bros., abacus rights for the attainable blur DC League of Super-Pets to its absolute ambit beyond 17 formats, which appearance backdrop such as Batman, Superman, and Justice League. It is additionally alive with a packager to add titles such as photo novels and DIY formats for WB backdrop including Bold of Thrones and Friends. Papp International’s three Highlights Water Magic titles accept opened a new account, Target’s Bullseye front-of-store amount area, with artefact on shelves as anon as this month.
Papp sees abundant abeyant for Papp International’s Pokémon and NHL programs, acquainted that committed artefact managers accept been assigned to each. For Pokémon, for which it holds Canadian and Latin American rights, the aggregation afresh anchored adjustment in 13,000 Oxxo accessibility food in Mexico. Papp International additionally afresh took on its aboriginal book-based license, signing The Gruffalo for a array of formats awash in accumulation channels in Canada and the U.S.
Papp said best licensors access him initially with absorption in some of the company’s altered formats, like its Cool Blush brand books or its new panorama appearance chance book. All told, Papp International has about a dozen key formats to which it about applies all of its licenses—which in accession to the examples mentioned accommodate the brand of Baby Shark and Paw Patrol—along with added formats that are added on a case-by-case basis.
DK Takes Adolescent Readers to The Met
DK has appear the countdown titles beneath its all-around licensing acceding with The Metropolitan Building of Art, aboriginal appear in November 2020. The plan is to absolution seven to eight books per year for a ambit of adolescent readers, with average grades actuality the candied spot. The beheld attending includes both illustrations and photographs of items in the collection.
“The adventitious to assignment with an iconic building is one you can’t canyon up,” said Mark Searle, DK’s publishing administrator of licensing. “We appetite readers to be aggressive but additionally apprentice something. We can appoint with the curators from the Met, who accord us insights into the argument and advance artifacts to feature. It’s abundant to accept that akin of ascendancy abaft a children’s book. And the accumulating is so huge. There’s so abundant we can do.”
DK is the sole children’s administrator to assignment with the Met. “Part of the Met’s mission is accurate abiding its collections are attainable to everyone, whether they can get to the building or not,” Searle said. “DK is able-bodied accepted for accurate album for kids, and that was a gap in the Met’s publishing program.”
The flagship appellation for 2022 is the 256-page 5,000 Years of Awesome Objects: A History of Art for Children, which retails for $29.99 and will barrage in November. “It’s a children’s album of art, but done in a hardly altered way,” Searle said. The book covers civilizations such as age-old Egypt, capacity such as gods and goddesses, and artifacts such as decrepit bottle windows and agreeable instruments.
DK’s antecedent annual of Met titles, appear in abatement 2021, included a seek-and-find adventure, Lost in the Museum; My Met Sticker Collection; and biographies of Vincent Van Gogh and Georgia O’Keeffe for ages 7–9, all appear in September. Two added profiles, of Faith Ringgold and Hokusai, came in November; Louise Bourgeois and Claude Monet are set for advertisement in May and July 2022, respectively. “We’ve been absolutely admiring with the biographies,” Searle said. “They’ve gotten starred reviews and are affairs able-bodied in bookstore chains, indies, and at the museum.”
Additional titles are planned for fall, including The Met Dress Up Paper Dolls and The Met Secret Treasures Appearance Book, both of which will be adapted for readers as adolescent as four or bristles and up. Two illustrated treasuries, Gods of the Age-old World and Legendary Beasts of the Age-old World, are actuality developed for October 2022 and March 2023, respectively.
The authorization brings DK some business and sales benefits, such as the abeyant to adjust with above exhibitions and access into new administration channels. An archetype of the closing is the cable box Literati, for which it created custom editions of My Met Sticker Accumulating and Lost in the Museum.
For Black History Month, DC Comics alien a accumulating adulatory its Black cool heroes. Banana book and aboriginal clear novels, including titles beneath the DC Books for Adolescent Readers imprint, calm editions, and releases with alternative covers by illustrator Alexis Franklin are all allotment of the program. It additionally launched The Milestone Initiative, an incubator action to identify, develop, and coach ambitious banana book creators of color, in affiliation with Ally…. Penguin Ventures has accepted a authorization to My 1st Years for a customizable, direct-to-consumer, print-on-demand band of articles featuring Peter Rabbit. This represents the aboriginal absolute licensing accord for My 1st Years…. IDW, administrator of My Little Pony: Accord Is Magic banana books, beneath authorization from Hasbro, is introducing a new account alternation featuring the characters depicted in the 2021 Netflix blur My Little Pony: A New Generation! Issue #1 debuts in May…. Sinking Ship active Recorded Books to aftermath the aboriginal audio book for the Amazon Prime alternation Dino Dana. Mango is the property’s adept publisher…. Cyber Group Studios is ablution an activated action-adventure alternation for kids 5–7, Press Start!, on the Peacock alive platform. The appearance is based on the Scholastic aboriginal affiliate book alternation by Thomas Flintham that has awash two actor copies of 11 titles back 2017. Retail Monster is administration licensing duties for the show, which takes abode aural a video game…. Fox Entertainment’s acquirement of the Gumby authorization from the acreage of Joseph Clokey included publishing and licensing as able-bodied as ball rights…. Ablaze is publishing a clear atypical about the activity of Jimi Hendrix, set for barrage in May. It will be broadcast globally by Diamond Banana Distributors and Diamond Book Distributors.
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