KASK - Sheer Quality and Unique Elegance

KASK - Sheer Quality and Unique Elegance

Everyone has seen Team Sky on almost every big UCI Tour. And most cyclists have noticed the good-looking KASK helmet on Chris Froome’s head. We spoke with KASK to get a good grasp of why the brand has established itself as one of the best helmets on the market. Quality and design united.

Kring : KASK is quickly becoming one of the most present helmet brands on the market. What is the history of KASK?

 

Born in 2004, KASK is a relatively young company, but thanks to a talented team of expert engineers and partnerships with Italy’s market-leading factories, in this short time the company has gone through a tremendous evolution marked by success.

KASK’s mission is to maintain a perfect balance between technological excellence, functionality, safety, and attractive design in their products. KASK is constantly researching and looking for ways to go beyond and improve the quality of KASK helmets even further.

Beyond the sheer quality of materials and the unique elegance of KASK design, KASK helmets for outdoor sports grant athletes the priceless freedom in knowing that they are protected. KASK’s perfectly ergonomic helmets, produced entirely in Italy, were developed to fit the needs of world’s top athletes, and therefore they ensure the wearer unparalleled comfort even in the most rigorous circumstances. KASK helmets owe their unique qualities to the genius of the integrated structure system developed by KASK team, which combines the greatest level of protection with the lightest possible mass of the helmet to ensure comfort and safety for the wearer.

Kring : What R&D innovations did KASK bring to the table? In other words, what makes KASK a different helmet from other brands?

KASK helmets are 100% designed and made in Italy plus, they are the first bicycle helmet manufacturer to incorporate Resistex Carbon into helmet padding which is antistatic, bacteriostatic, heat regulating and moisture transferring.

KASK uses wind tunnel testing and first class moulding technology alongside working closely with teams to perfect the design and aero performance of new helmets, which has led them to creating one of the lightest, most ventilated helmets on the market – the VALEGRO.

KASK quality is a guarantee as a result of many carefully monitored safety tests and innovative technologies used in the designing of the helmets. All KASK products are passed through the most rigorous safety and quality tests via a distinctive CSD Project – ComfortSafetyDesign. All KASK’s exclusive designs and product features implemented in the helmet collections are protected by numerous patents. KASK does not compromise when it comes to quality and safety.

Kring : I have heard that Team Sky has played a role in the development of the new Valegro helmet, which is only 180g. Could you take a few minutes to guide us through the technical innovations of this helmet, and through your collaboration with Team Sky? 

KASK and Team Sky have had a strong partnership since the Team’s formation in 2010. Like KASK’s other road helmets, the VALEGRO has been developed with and for Team Sky’s multiple Grand Tour winning riders, and is based on their feedback from the most punishing race conditions possible. Team Sky tested the helmets and following their feedback KASK created the finished product that Team Sky then used to win the Tour de France.

Carsten Jeppesen, Head of Technical Operations, Team Sky, Team Sky said: “It’s been a great experience to work so closely with KASK in developing a helmet that will help our riders perform at their best. With every race, our riders and technicians demand to be ahead of the game in ultimate performance and rider comfort, and with the VALEGRO, KASK once again exceeds our expectations.”

There is also an interesting video that GCN made about the Valegro helmet: https://www.globalcyclingnetwork.com/video/new-kask-valegro-cycle-helmet-gcns-first-look

 

Kring : Your partnership with Team Sky will extend through 2020. How important is it for you to be on such a performing UCI team, in terms of image and innovation?

It’s hugely important for KASK to continue being tested at the highest level. It means the helmets are put through the toughest conditions so the customers can benefit from the resulting winning features. Team Sky are the perfect team to do this with, we are interested in long term partnerships with mutual benefits and we plan to continue to make the most of this unique partnership.

 

Kring : What is your take on urban cycling? We discussed your involvement in Team Sky, but everyday riders also want KASK helmets.

Urban cycling is a huge part of our cycling division, we offer a number of styles that better suit urban and lifestyle riding but still offer the performance of our wider cycling range. KASK has deep roots in the construction and equestrian sectors which means we are able to use knowledge gained from a variety of sectors, along with our sponsored teams to continuously improve the technology within our ranges.

Kring : What does the future look like for KASK? What new markets would you wish to tackle?

Alongside supporting a number of new helmet launches including the VALEGRO and MISTRAL, KASK will be concentrating on developing new products not only for road sector which will be supported with a number of new products and sponsorships.

KASK also has a partner brand named KOO which is home to a collection of products that are not helmets and include KOO Open and KOO Open Cube sunglasses.

Website Kask : www.kask.com